The study of the tourist attraction locations, common heritage and tradition in the targeted area of the cross – border region of the Nisava, Pcinja, Kyustendil and Pernik districts is based on the research results obtained through the data analysis. The data analysis is contacted using the accurate information and indicators. The study contains the material for the book of heritage and multimedia application, supported by the electronic version of research in English. The study is based on interviews of 32 people and touristic subjects while some of the resources are also the sites of cross-border locations. Through comparative method of samples the study identifies the main contributors to destination attractiveness along with similarities. This research examines the influence of tourist attractions and people related factors on the attractiveness of a tourism destination of the four districts. The research also explores destination support services and other relevant characteristics. Population-related factors and destination attractions are found to be the most important determinants of the attractiveness. Another important determinant are the destination support facilities and services.

The cross-border region of the four researced districts: Nisava, Pcinja, Kyustendil and Pernik has been firmly connected over the years through diversity and similarities in terms of natural features, but also population, culture, customs and traditions. All this has contributed to the formation of the unique tourist attraction locations which have been formed for centuries and today are at different stages of development.

Well-established tourism policy, based on the importance of natural and anthropogenic values of the districts, provides an opportunity for the tourism industry to improve as much as possible tourist traffic and contribute to the further popularization of tourism in this area which is why the Tourism Development Strategy is important. This strategy should provide increased competitiveness of the tourism industry, the foreign exchange inflow from tourism, growth of domestic tourist traffic, and growth of employment through tourism. With these basic economic goals, it is expected to initiate the development of a positive image in the tourism market, to provide long-term protection of natural and cultural resources in the function of tourism, to improve the quality of life with the help of tourism. Tourist development of the cross-border region, largely depends on adequate marketing and animation of commercial tourism and recreational demand, as well as raising the competitiveness of the types of tourism provided by this region.

The following methods were used in the research: comparison method, descriptive method, statistical method, analysis and synthesis method.

The physical-geographical characteristics of the cross-border region are dominated by the Balkan mountain range (the Balkan Peninsula was named after this mountain range; “Стара планина”, meaning “Old Mountain”) which is a mountain range which runs 557 km from the Vrshka Chuka Peak on the border between Bulgaria and Serbia eastward through central Bulgaria to the Black Sea. The Black Sea and the Aegean Sea drainage basins are separated by this mountain range.

The targeted districts are located on both, east and west side s of the Balkan mountain range, in the surrounding karst region characterized by the limestone.